Build your customer data foundation.

A practical path from first-party event collection to identity-aware audiences and destination activation.

1

Connect a source

Create a site and install the collection SDK to begin receiving customer events.

2

Build an audience

Combine behavioral activity, uploaded records, and identity segments.

3

Activate data

Connect a destination and schedule audience synchronization.

Configure data collection

Open Sites

Manage audiences

Open Audiences

Use PascalCase for all Platform API JSON request and response fields.